Aura

Aura is a smart repricing tool that helps Amazon sellers adjust their prices in real time, making it easier to stay competitive and protect their profits.

With Aura on your side, you get an advanced repricing solution powered by artificial intelligence. This means it can quickly adjust your prices based on the ever-changing market landscape, all while keeping your set minimum and maximum prices in mind. This helps ensure that you’re never sacrificing your profit margins just to stay competitive.

One of Aura's standout features is the ability to create automated rules for managing your listings. This way, you can automate many of the tedious tasks associated with repricing. Plus, it keeps a detailed log of all your price changes, complete with explanations, so you can easily track what’s happening with your listings.

If you have a lot of listings to manage, Aura makes it effortless to update them in bulk using Excel or Google Sheets. Additionally, it automates the calculation of important financial metrics like return on investment (ROI), profit margin, and fixed profit, along with providing a profit floor to ensure you're always aware of where you stand financially.

Another great aspect of Aura is its compatibility with other tools, such as InventoryLab, allowing you to import data smoothly. This tool isn't just about keeping up with pricing; it's designed to transform how you handle your Amazon business by providing valuable insights into your operations.

One of the biggest advantages of using Aura is that it takes away the stress of constantly managing your prices. By automating these processes, you can dedicate more time to strategizing and growing your business instead of getting bogged down in the minutiae.

For those who are always on the go, Aura shines with its mobile support, offering real-time competitive insights right at your fingertips. When you need help, you can rely on their friendly customer support team based in Boston, available five days a week. Plus, you can engage with a global community of users to share tips and best practices any time you wish.