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Haptik
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Haptik

Manage the customer journey using a Conversational CRM powered by Generative AI.

Tool Information

Haptik is an AI-driven Conversational CRM designed to simplify how businesses manage their customer interactions throughout the entire customer journey.

With Haptik, enterprises gain access to a powerful set of tools that make customer support easier, boost marketing strategies, and boost sales conversion rates. This platform integrates Generative AI to help streamline these processes, so users can focus on what really matters: building strong relationships with their customers.

A standout feature of Haptik is the "Contact" suite, which creates a seamless environment for conversations across various channels. This means that whether a customer reaches out via chat, email, or social media, all communications can be managed from one place, making it easier for teams to stay organized and responsive.

The platform includes several handy tools, such as an AI-driven web Q&A that answers common questions, a sales assistant powered by AI to enhance sales efforts, and a smart chat feature that works alongside human agents to ensure no question goes unanswered. Additionally, Haptik offers intelligent analytics that track user behavior, providing insights that can help improve overall performance.

Haptik ensures that support is always available, providing 24/7 assistance that can quickly respond to customer inquiries through seamless CRM and Web API integration. This means that customers can get answers anytime they need them, enhancing their overall experience.

For support teams, the platform includes a contextual inbox that equips agents with AI chat prompts and pre-loaded customer information. This helps agents resolve inquiries effectively and efficiently, reducing wait times and improving satisfaction for both customers and agents alike.

Another impressive option is Haptik's "Interakt" solution, which allows businesses to run extensive marketing campaigns on WhatsApp to engage users more effectively and maximize their return on investment. This opens up more avenues for interaction and helps create a more impactful marketing strategy.

Lastly, Haptik’s intelligent analytics feature provides businesses with full transparency on both bot and agent performance. With these insights, companies can easily spot any gaps in support and take action to improve their services, ensuring a consistently high-quality experience for customers.

Pros and Cons

Pros

  • Works with WhatsApp
  • Achieves high customer praise
  • Shows full bot and agent performance
  • CRM and Web API connection
  • Simplifies support
  • 24/7 support availability
  • Conversational CRM
  • Works across various industries
  • Finds and fixes gaps
  • Ready-to-use customer details
  • Quick response creation
  • WhatsApp campaigns using Interakt
  • Tracks user behavior
  • Facebook Messenger
  • Manages millions of interactions
  • Measures how well campaigns perform
  • Speeds up query resolution
  • Satisfying query resolution
  • Supports different communication methods
  • API-driven customer experience suite
  • Handles transactions worth tens of millions
  • Tracks return on investment
  • Boosts sales
  • Google Business Messages
  • Increases sales success
  • Helps with conversational buying
  • Enables real-time teamwork
  • All-in-one platform for conversations
  • Enhances marketing
  • Easy-to-use builder
  • etc.
  • Easily manages high customer interaction volumes
  • Improves marketing efforts
  • Monitors key performance metrics
  • Provides automated help in finding products
  • Works in many industries
  • CRM for better customer service
  • Manages many customer interactions
  • Instagram
  • Can run large marketing campaigns
  • Creates personalized shopping suggestions
  • Special inbox for support staff
  • Detects intent for solving questions
  • Smart user behavior analysis
  • Supports large operations

Cons

  • only focuses on large companies
  • no voice support
  • No support for multiple languages
  • lacks omnichannel experience
  • no integration with Slack
  • limited customization for bots
  • too much reliance on WhatsApp
  • no integration with email
  • no SDK for customization
  • no on-premises solution

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