Brand24

Brand24 is an AI-powered social listening tool that helps users keep tabs on their brand’s reputation and insights in real-time across multiple platforms.

Brand24 is designed for agencies, marketers, PR professionals, and SaaS companies who want to stay on top of their online presence. With access to over 25 million sources, this tool lets you monitor mentions across social media, news articles, blogs, videos, forums, podcasts, and reviews. This means you can track how your brand is being discussed and get a clear picture of your reach and overall brand awareness.

One of the standout features of Brand24 is its ability to generate detailed reports based on the data it collects. This makes it easy for you to analyze your public relations coverage and marketing efforts, helping you understand what’s working and what needs improvement. Plus, it offers sentiment analysis, which sorts your mentions into positive, negative, or neutral categories, giving you valuable insights into how people feel about your brand.

Another convenient feature is the automation of reporting, which allows you to effortlessly share insights with your team. This collaborative aspect makes it easier to discuss strategies and align on branding efforts. Additionally, Brand24 helps you gather customer insights, which can guide you in making informed business decisions based on your audience's preferences.

If you're looking to enhance your marketing campaigns, Brand24 can also help you track specific hashtags, discover influencers, and measure the effectiveness of your hashtag campaigns in terms of their reach and engagement. On top of all that, the platform offers tools for managing your online reputation, conducting market research, gathering customer feedback, and analyzing your competitors. Overall, it’s a comprehensive solution for understanding and improving your brand’s presence in the digital world.