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Moda
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Marketing management (9)

Moda

Keeping customers in eCommerce using personalized automation.

Tool Information

Moda is an AI-driven growth platform designed to help eCommerce businesses enhance their marketing and boost customer retention.

With a range of powerful features at its disposal, Moda focuses on elevating retention marketing strategies. This includes tools for automating emails and SMS messages, creating popups and forms, and segmenting audiences intelligently. By seamlessly integrating with Shopify, Moda utilizes real-time data to help businesses deliver outstanding customer experiences.

One of the standout features of Moda is its smart email system, which allows businesses to send highly personalized emails to large groups effortlessly. The smart SMS option is equally impressive, enabling targeted messages that can lead to higher conversion rates. Additionally, the popups and forms tools empower businesses to expand their audience and drive more sales effectively.

To simplify the customer retention process, Moda includes ready-to-use automations for both pre- and post-purchase interactions. These automations help businesses engage their customers with tailored messages based on actionable data segments. Plus, with the robust analytics feature, companies gain real-time insights that assist in making informed marketing decisions.

Moda also supports WhatsApp marketing, reaching customers directly on the platforms they often use. Beyond its main features, Moda offers a wealth of resources such as a blog, help center, and event listings, all designed to accelerate the growth journey for eCommerce brands.

This platform aims to not only drive revenue through owned channels but also boost conversion rates with personalized marketing. It promises to speed up marketing workflows by as much as 70%. In addition, Moda serves as an all-in-one growth solution that integrates with over 100 different customer touchpoints, collects vital data through forms, and interfaces with leading eCommerce applications. With an intuitive, user-friendly design that supports drag-and-drop customization, businesses can easily create and adjust their emails, campaigns, and automations to fit their needs.

Pros and Cons

Pros

  • optimizable customer journeys
  • boosts revenue through personalization
  • resource library
  • automation for better conversions
  • real-time analytics
  • supports no-code customization
  • highly personalized emails
  • all-in-one growth solution
  • over 50 eCommerce integrations
  • SMS and WhatsApp marketing.
  • boosts eCommerce growth
  • marketing segmentation
  • increases conversions by 3.5X
  • event and property filters
  • saves time and money
  • understands business metrics
  • customer data collection forms
  • Shopify integration
  • real-time data integration
  • supports email
  • easy customization
  • custom journey creation
  • omnichannel marketing tracking
  • customizable segments
  • one-click retention guides
  • SMS
  • connects eCommerce apps
  • affordable growth pricing
  • and forms
  • large-scale personalization
  • Email and SMS automation
  • real-time customer behaviors
  • easy email builder
  • forms and pop-ups feature
  • proven retention strategies
  • real-time customer data
  • WhatsApp marketing support
  • ready-to-use RFM segments
  • increases revenue through omnichannel marketing
  • actionable customer data segments
  • ready-made automations
  • access to report templates
  • speeds up marketing workflow
  • personalized product suggestions
  • over 100 customer touchpoints
  • real-time customer profiles
  • multiple template options
  • smart customer segments

Cons

  • No support for multiple languages
  • Few personalization options
  • Only works with Shopify
  • Limited automation features
  • Limited segmentation options
  • Hard to use interface
  • Does not support ad channels
  • Large but complicated resource library
  • No mobile app

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